I help brands build go-to-market systems that actually work — from ICP and positioning to demand generation, pricing, and sales.
No pitch. Just clarity on what's blocking your growth.
I'm Vipul Maini — a go-to-market strategist and growth consultant with 15 years of experience spanning product marketing, demand generation, brand strategy, and PR.
I've worked with companies ranging from recognisable brands to fast-growing funded startups, helping them build the GTM foundation that turns product promise into real growth.
Most early-stage startups skip the foundation — they jump straight to the launch. Wrong ICP, generic messaging, campaigns aimed at the wrong people. When things don't work, they blame the channel. The channel isn't the problem.
I fix the foundation first. So that every dime you spend on marketing actually works.
Work with me →
Each engagement is scoped around your stage and goals — not a templated retainer.
A sharp diagnosis of exactly what's blocking your growth — and what to fix first. For founders who want clarity before committing to a full engagement.
Build your complete GTM foundation from scratch — before you scale spend. Ideal for pre-seed and seed founders building 0→1.
A complete, execution-ready GTM system — strategy through to sales playbook. For founders serious about building a repeatable growth machine.
Senior GTM leadership embedded in your team — without the full-time hire. The right choice for Series A founders who need strategic ownership, not just advice.
Every engagement follows the same four-step structure — built for execution, not for decks that gather dust.
Deep-dive into your product, market, customers, and current traction. No assumptions.
Identify the exact gaps — ICP, messaging, channels, pricing, or funnel. Ranked by impact.
Build an execution-ready GTM system tailored to your stage, goals, and market.
Hand off with full documentation, playbooks, and a clear 90-day roadmap your team can act on.
I work best with brands who have something real — and need the strategy to match.
Building 0→1 and need a GTM foundation before scaling spend. Often technically strong but early on marketing.
Have early traction and are ready to scale — but need senior marketing leadership without a full-time CMO.
Looking for a trusted GTM partner for portfolio companies. I offer workshops, audits, and advisory at scale.
Start with a free 30-minute discovery call. We'll look at where you are, what's blocking growth, and whether there's a fit.
